Google has made big changes to
how they determine search results in the last 12 months and what remains clear
is that search engines love content. We have highlighted 5 ways SMEs can improve their search engine visibility and encourage positive brand awareness.
Friday, 15 February 2013
Monday, 11 February 2013
5 tips to help SMEs write copy like an SEO professional
While having a well constructed website
provides the foundations for good SEO, many small businesses
effectively forget to put the roof on by not investing the time to
ensure the content on their site is written with search engine
performance in mind so we have listed 5 tips to help SMEs write copy like an SEO professional
Thursday, 17 January 2013
5 ways SMEs can improve their Page Rank using social media
Social media is beginning to play a larger role in the way
SMEs execute SEO as Google now reads the
signals it receives from Facebook, Twitter and particularly Google+. Add
People have listed 5 ways SMEs can improve their social media effort and give their Page Rank a boost
Friday, 4 January 2013
7 points SMEs should consider when designing their website
Majority of small business owners now have an
online presence but often websites can look dated and be ineffective which can
result in loosing vital business to internet savvy competitors. Add People
have listed 7 points SMEs need to consider when designing their website.
Friday, 21 December 2012
Google introduce ‘pay to display’ shopping in 2013
Google Merchant Center is used to upload a list of
products from an eCommerce website so that the products appear in the Google search
results and allows users to benefit from product related search queries however
Google have since announced that it is no longer going to be a free service and
will be re-branded Google Shopping. Add People have listed 4 top tips to help SMEs gain an edge with Google Shopping
Thursday, 20 December 2012
5 tips to help SMEs get started on LinkedIn
Often LinkedIn can be
overlooked by SMEs when devising their social media strategy, Add People
believe that LinkedIn can deliver great value when utilised properly and have listed 5 tips to help SMEs get started.
Wednesday, 19 December 2012
The battle of the search engines continues
Google is certainly
the search engine of choice in the UK with over 90% of the market share but
with the launch of social integration in 2013, will Bing be able to gain a
competitive edge as it has done already in the US.
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